With over 20,000 people annually The Black Joy Parade is the largest free, family-friendly event of its kind in California that celebrates the Black experience and the Black community's contribution to culture. Beyond pure positivity and celebration, guests of all backgrounds can expect to experience an authentic, unapologetically Black atmosphere. The signature parade includes over 100 contingents ranging from classic car clubs and dance troupes, to sponsored floats, with some hoping to win Best in Flow for bringing the most joy and energy to the streets. Beginning at 11:30am attendees can enjoy 2 performance stages with local and Grammy award winning artists, a kids zone, skating rink, plus 100+ local Black vendors offering handmade goods, delicious food, cultural services and more. Black joy is more than a celebration, it’s an economic force, creating opportunity for Black artists, entrepreneurs and the city they call home.